Here are ten successful logo redesigns courtesy of Brand New, with a little explanation behind the change. 1. Toys R Us. “The star has been stuffed into the engorged R in order to make a tight and simple (r) wordmark which is less patriotic, more bulbous and more fun .”. Joe Marianek.
A monogram is a logo that contains one to three letters, usually a company’s initials or first letter. The monogram can act as the symbol in the logo, with the company name below. In the cases of well-known brands, the wordmark is dropped: for example, P&G for Procter and Gamble, VW for Volkswagen, or LV for Louis Vuitton.
The Nike Swoosh logo first appeared in 1964, when the company was known as Blue Ribbon Sports. The logo was a set of interlacing letters (BRS) with the full name of the company underneath. This design wasn’t super-legible, but was perfectly serviceable at the time. Nike (1971-1978)
The majority of super successful companies have made subtle and sometimes dramatic changes in their logo to keep pace with a changing market and the shifting demographics of culture, style, and consumer demand. Just a few of the most easily recognized logo wars are McDonald’s versus Burger King, Pepsi versus Coke, Hasbro versus Mattel
Apple’s logo has survived major changes at the company, including periods of abject commercial failure in the 1990s and the world-beating success of recent years. The original logo, featuring Isaac Newton, was made by Steve Jobs and Ronald Wayne.
Despite the criticism, the Capital One logo remains on the cards of every banking client. Hershey’s. The Hershey’s logo featured its signature Hershey’s kiss as a photo, with the Hershey’s logo that looks like a candy bar and The Hershey Company copy below it. In 2014, Hershey’s gave its new logo a makeover. It wasn’t well-received
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logos of successful companies
